top of page


Video from Haley Rushing

Haley is the Co-founder and Chief Purposologist at The Purpose Institute--a consulting firm dedicated to helping organizations discover and bring to life their Core Purpose beyond making money. With a Purpose in place, decision making becomes easier, alignment happens naturally and performance soars. 

She co-authored the Wall Street Journal bestselling book entitled: It’s Not What You Sell, It’s What You Stand For: Why every extraordinary business is driven by purpose. This book guides leaders through their own journey of understanding the genuine Purpose at the heart of the organization and teaches them how to harness that purpose in order to make a real difference in the world.

bottom of page