HOW TO FEEL THE PURPOSE

Video from Roy Spence on Purpose

Reverend Roy. He’s known for co-founding GSD&M in 1971 with partners Judy Trabulsi, Steve Gurasich and Tim McClure, but he’s perhaps best known for his electric and passionate personality. So, it was with joy and pride, yet little surprise, when we learned our fearless leader would be the first Austinite and second Texan to be inducted into the American Advertising Federation’s 67th Annual Advertising Hall of Fame. His accomplishments include bringing on renowned brands like Southwest Airlines, Walmart, AT&T and Charles Schwab to the GSD&M roster, authoring three books, co-founding The Purpose Institute to help companies find their core purpose and values, and even starting his own hot sauce line, Royito’s. 

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