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‘Field Guide’ Shares Tools for Business With a Higher Purpose

A Complementary Relationship: Conscious Capitalism and the B Corp Movement

The Conscious Capitalism movement and the B Corp movement are complementary and supportive of each other. Every B Corp is essentially a conscious company, and every conscious company should seriously consider becoming a B Corp.

Jay Coen Gilbert in B the Change

This article was published as part of the new Conscious Capitalism Field Guide, by John Mackey, CEO of Whole Foods Market, leadership expert Raj Sisodia, Timothy Henry, and Thomas Eckschmidt. This guide gives you the tools for sharing and implementing the principles of higher purpose and conscious business throughout your organization. This practical guide provides hands-on materials — the same tools used in companies such as Whole Foods Market, Southwest Airlines, Life is Good, The Container Store, Barry-Wehmiller, Zappos and many others — that you can use on your own, with your team, or with others throughout your organization to build conscious leadership and practices into your business. This excerpt is published with permission, and the eBook and audio book is available online.

Access the full article at or by clicking here.

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